In this article we will be describing common differences between two advertisement platforms: First Banner and Google AdWords technologies:
1. As you probably know, Google AdWords is Pay Per Click advertisement technology. In order to get visits to your page people should click on your link in google paid search results and you are paying for each click price which depends on price of particular keyword. In some cases it's good, but when you choose right keyword for you, you suddenly discover that you are only one of buyers of keyword and in order to get click to your link you should pay up to $400 per click or more (for some keywords). With First-Banner owning keyword is like owning domain for whole year, which means that you only pay for owning keyword for full year and you, and only you will be shown as a result of search for your keyword.
2. In your Google AdWords campaign you are in competition with other companies and you have to bid higher price for your keywords. Sometimes your ROI can be negative and you should be high professional to get positive results. With First-Banner.com you just need to set url for keyword and get ready for incoming traffic to your website.
3. Your advertisement budget can vary in Google AdWords, depending on keywords and number of impressions that you need. First-Banner has fixed price for any all keywords. So only thing that you have to worry is to choose right keywords for your business.
4. When someone does a search of your keyword, First-Banner already displays your website in frame so it means that people already can see your website, without clicking on ad link (not many people like clicking on ad links).
5. Last and not least difference: Google AdWords will only work with Google Search Engine, when First-Banner works on All Major Search Engines, plus hundreds of other partner websites with search capabilities!
6. Most important advantage is fraction of cost versus AdWords. Sometimes it can be as low as 5-10% of AdWords cost.
With all advantages and disadvantages of this First-Banner.com, you have enough information to decide which model is best for you. I'm trying to use both of them in order to get maximum results.
1. As you probably know, Google AdWords is Pay Per Click advertisement technology. In order to get visits to your page people should click on your link in google paid search results and you are paying for each click price which depends on price of particular keyword. In some cases it's good, but when you choose right keyword for you, you suddenly discover that you are only one of buyers of keyword and in order to get click to your link you should pay up to $400 per click or more (for some keywords). With First-Banner owning keyword is like owning domain for whole year, which means that you only pay for owning keyword for full year and you, and only you will be shown as a result of search for your keyword.
2. In your Google AdWords campaign you are in competition with other companies and you have to bid higher price for your keywords. Sometimes your ROI can be negative and you should be high professional to get positive results. With First-Banner.com you just need to set url for keyword and get ready for incoming traffic to your website.
3. Your advertisement budget can vary in Google AdWords, depending on keywords and number of impressions that you need. First-Banner has fixed price for any all keywords. So only thing that you have to worry is to choose right keywords for your business.
4. When someone does a search of your keyword, First-Banner already displays your website in frame so it means that people already can see your website, without clicking on ad link (not many people like clicking on ad links).
5. Last and not least difference: Google AdWords will only work with Google Search Engine, when First-Banner works on All Major Search Engines, plus hundreds of other partner websites with search capabilities!
6. Most important advantage is fraction of cost versus AdWords. Sometimes it can be as low as 5-10% of AdWords cost.
With all advantages and disadvantages of this First-Banner.com, you have enough information to decide which model is best for you. I'm trying to use both of them in order to get maximum results.
No comments:
Post a Comment