How To Select The Best Email Management Services

By Eric Davis


If you are a company that uses emailing as a marketing technique, then you must comprehend the challenges that come with such strategies. It is not easy to manually work with hundreds of addresses that need to be contacted at different times and for different reasons. Email management services can help you manage you contacts effectively. Below are some simple things to consider when making a choice.

Choose a tool that comes with various options. There are various products out there and deciding on one might be tricky. As a business, you need to consider your interests and find a tool that can help you solve those problems. A good software should be able to perform several functions.

Use online reviews. There are websites that have done the analysis of several products, and you can find the comparisons on their webpage. Check the strengths of different products as well as their weaknesses. Choose a tool that has the best ratings on the features you need the most. Remember that the other features may also be equally important.

Check for an imports/export option. You could be having several websites but the same company. Or you could be having different email addresses under different databases. Merging these databases should be easy by simply exporting and importing the contacts you need to different sections. This way, you will not have to send repetitive messages to your subscribers.

Do not force subscribers to stay subscribed. This often leads to frustration and can lead to lose of clients. Your clients should have an option of cancelling their subscriptions when they feel they no longer need the services. This also reduces the load on your databases by eliminating unnecessary data.

The system should have an email verification feature. A reliable management tool should have the ability to send an automatic message of confirming registration at the point of subscription. This is a security feature that lets the clients rest assured that the subscription has succeeded and that they used the correct e-mail address.

Ensure that your system comes with unlimited space. When staring off, you may not need much space because you have few clients. However, as your subscribers grow in number, you will need space to handle more data. Hence, it is advisable to choose a system that does not limit the amount of data you can store, send, or receive.

Check the customizable features. Most products come fully customized. While this is a good thing as it gives you an easy work, it comes with certain disadvantages. For example, any newsletter you send may fail to identify with your company. Hence, they should allow customizable features that can help you give it a personal touch.

There should be the ability to remove bouncing email. Sometimes, you send a message, and you receive it right in your inbox. This normally happens when one of the addresses has a problem. In such a case, the software should indicate which one is wrong so that you can change it and save time.

Choosing the best mail management product may not be easy. However, with these tips, you can have a starting point. Moreover, you can try several products to see which one works best for you.




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