How signs and posters improve a customer's shopping experience

By Michael Zhang


No matter how good the product, brands will go unnoticed without the proper signage, it is vital to let the public know where their business is and what they offer. This is particularly true for brands that opt to trade within large department shops like John Lewis, for whom E-Handsome advertising has recently supplied with several light box for illuminated graphics and signs in Oxford Street and Manhattan.

Signage isn't just crucial in identifying a brand for existing customers, but is additionally used to attract new clients. With the proper blend of signage and graphics, brands can market their products toward consumers of competing brands and convert them into clients of their own, which is crucial in a department store that accommodates many high end retailers all selling an analogous product.

As well as helping in brand identification, sign and graphics are also used to help shoppers navigate their way through each office and finally to the point of sale. If signage is confusing or misleading, the consumer will have a poor experience and will possibly become frustrated and not return; illuminated graphics and signs are bold, eye catching and the perfect navigation tool.

There are a range of ways to display poster and symbol light boxes, a preferential system selected by John Lewis when redesigning their Premium Beauty dep..

A well recognised maker of display light boxes and other top quality promotional and promotional products managed a new light box campaign for MINI. The light box, fixed with backlit PVC banner print, was installed in the Derby BMW Mini showroom.

Incorporating signage into a trellis framework allows shoppers to see through to other departments while having the ability to simply distinguish individual brands-by adopting this technique John Lewis has managed to improve their customers' overall journey and experience in their stores.




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