The Role Of Breast Cancer Awareness Promotional Items In The Campaign Against The Disease

By Eric Morris


Cancer of the breast, and in fact any cancer at all is a scary challenge to face. It's terrifying to face for both the patient and the supporters. Survival depends on the level of financial, emotional and physical support that is received in most cases. Breast Cancer awareness promotional items serve multiple purposes all of which benefit survivors, victims and the supporters who help them through their struggle.

The popular promotional items used to raise awareness to this terrible illness is the pink ribbon. The pink ribbon is available in varying forms. Some are made into tie pins, broaches, decorative buttons or badges. Event though many would consider the pink ribbon to be a feminine item, many men wear it to signify their solidarity with those who are facing the illness.

Customized shirts also help to bring attention to this disease which is a serious global issue. These shirts are typically white, but are sometimes pink and may be decorated with the face or names of survivors. They may even carry important messages about the fight against the disease. At times they are used to bear messages designed to recruit others to join the efforts to reduce or eliminate the illness.For the shirts, the face of the patient along with some inspiring statement may be displayed and the jewelry may have the initials emblazoned into it.

Those who drive are not excluded from these efforts. Bumper stickers are often used to reflect the driver's support for the global breast cancer battle. Some bumper stickers celebrate the victory of an individual who has faced the illness and has overcome it. For extra measure some drivers opt to place the sticker on both bumpers.

These promotional items help to bring attention to the illness and raise funds at the same time. As fund-raising tools, they are sold and the proceeds of the sales are directed towards the campaign against the disease. In other instances they are issued at breast cancer awareness seminars and fund-raising events.

Organizations tend to use them for their fund-raising value. They are also Incorporated in the campaigns for individual battles against the illness. When used to fund individual campaigns they are incorporated into plans put in place by the supporters of the patient.

They also carry sentimental value. For many of the loved ones of victims of the disease, mementos such as items of jewelry are great keepsakes that help them to grieve. Often they have their loved ones' names or initials engraved into the jewelry. Sometimes a brief inspirational message or quote is included depending on the space that is available for the engraving. The sentimental value of these items is definitely not lost on the survivors of the disease. Many of them make bold and inspiring statements about their own journeys with the disease through these promotional tools.

Quite often though, those who use them capitalize on their multi-purpose feature. In doing so they use them for both their fund-raising and promotional value at the same time. When the severe nature and global impact of the illness is considered, it is easy to see the justification for their use in this fashion.




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